Remember: it's a starting point
The brand book is an inference. Treat it as a draft.
How to correct it
- Create a direction that overrides tone and audience assumptions.
- Use concise notes: what to keep, what to avoid, and the target outcome.
- Regenerate outputs for the channels that matter.
Pro tip
If your website is sparse, add 2–3 richer pages (About, Product, Pricing) and re-run the analysis.