Use this exact structure
- Goal: (lead gen / trial / demo / purchase)
- Audience: (role + industry + maturity)
- Core promise: (outcome in one sentence)
- Proof: (metric, customers, certification, unique mechanism)
- Objection to address: (price / trust / complexity / time)
- Tone rules: (3 do, 3 don’t)
- CTA: (one primary action)
Why this works
It forces specificity: one audience, one promise, one CTA. That creates cleaner testing and fewer wasted variants.
Tip
If outputs are still generic, your proof is too soft. Replace “trusted worldwide” with a concrete statement.