Email 1: Value
Teach something practical and introduce the promise. Keep CTA light (read/learn).
Email 2: Proof
Share a case study, metric, or credible story. CTA can be stronger (try/demo).
Email 3: Objection
Handle the biggest objection (price/trust/time). Restate promise + proof and add a clear CTA.
Tip
Keep one CTA per email. Multiple CTAs reduce conversions.