Pattern 1: Outcome
Get [result] without [pain]
Pattern 2: Proof
Trusted by [credible group] to [result]
Pattern 3: Objection
No contract. No setup fees.
Pattern 4: Specificity
Cut [cost/time] by [number] (only if you can support it)
Rule
A headline should be readable in one breath. If it needs commas, it’s probably two headlines disguised as one.