What happens
If consent blocks scripts, analytics and ad pixels may not fire, causing under-reporting and poor optimization signals.
How to diagnose
- Test with consent accepted.
- Test with consent rejected.
- Compare network requests and conversion counts.
Common fixes
- Ensure essential measurement is allowed where legally permitted.
- Move conversion confirmation server-side when possible.
Tip
If you see large gaps between platforms, consent blocking is often the first culprit.