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Why naming matters

Most marketing chaos isn’t creative—it’s operational. Clear naming saves hours when you export, iterate, and report.

Recommended pattern

[Product] – [Audience] – [Offer] – [Channel] – [Variant]

Examples

• Core – SMB – Free Trial – Search – V1
• Enterprise – IT – Demo – LinkedIn – Proof

How to use it

• Name your direction by audience + promise.
• Name your campaign by offer + channel.
• Name variants by the hook (Proof, Objection, Outcome).

Tip

Keep everything lowercase in tracking fields (UTMs) and human-readable in campaign names.