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Goal

In the first 10 minutes, you want one solid output you can actually use: a brand book + a first direction + one channel draft. This prevents “analysis paralysis” and keeps token usage efficient.

Step-by-step

1. Finish onboarding: enter your company basics and goals so outputs match your intent.
2. Add your main domain: use a clean root domain (example.com) and start an analysis.
3. Open the finished brand book: scan tone, key messages, audience assumptions, and differentiators.
4. Create one strategic direction: pick one audience and one promise.
5. Generate one channel: Search or Social is usually the fastest to review.

What “good” looks like

You should end with a clear promise sentence and a short list of proof points. If output is vague, tighten the direction: specify audience + outcome + proof.