What to share
Share three things: the direction, the channel output, and the proof sources you want to use (metrics, testimonials, case studies).
Recommended handoff format
- Direction: 80–120 words max.
- Channel output: paste the final chosen version, not all drafts.
- Constraints: must-include items and must-avoid claims.
For designers
Add 2–3 visual references and specify format constraints (e.g., 1:1, 9:16, minimal text, product screenshot required).
For performance
Share keyword themes, one primary CTA, and the landing page outline. This keeps search intent aligned.