Start with the direction
If outputs feel generic, your direction is usually too broad. Tighten the audience and the promise.
Three edits that fix 80%
- Add proof: one metric, one case-study hint, or one differentiator.
- Specify tone: e.g., “confident, minimal, not hype”.
- Handle an objection: price, complexity, trust, time.
What not to do
Don’t request “10 variants of everything”. First decide what the single best angle is, then ask for targeted variants (headlines only, or hooks only).