Re-run when
- You redesigned messaging or positioning on the website.
- You launched a new product line or changed pricing structure.
- The original site was incomplete (missing About/Pricing).
Don’t re-run when
- You only need campaign-specific messaging (fix via direction).
- The issue is tone or claims (fix via constraints).
Best practice
If you re-run, name the analysis by date in your notes and treat the latest analysis as the default baseline.