Domains (analysis)
Domains power the brand book. This is your baseline: tone, visuals, and what your product claims to be.
Campaigns (production)
Campaigns are where you turn brand assumptions into channel-ready assets—Search copy, Social concepts, email sequences, landing page outlines, and more.
Recommended sequence
- Run one solid brand book.
- Create one direction for your main audience.
- Generate one channel output.
- Iterate: adjust the direction, then regenerate.
Why this workflow wins
It gives you clarity and consistency, keeps token usage focused, and makes reporting cleaner because you reuse naming and direction logic across channels.